• With a particular vocation for sportswear and activewear

    – we currently produce and distribute, under exclusive licence, a number of international brands –


New Point began its business activity in 1998. Since then, the company’s primary goal has always been to market some of the most important international brands in the world of sportswear and lifestyle, guaranteeing efficient service and constant assistance to its customers while always offering a wide range of original and trendy products.

New Point is recognised on the Italian market as one of the leading companies in the world of large-scale retail distribution and wholesale trade.

In 2008, New Point started a new and important activity with the signing of important contracts for the distribution / licensing of various international brands: Pepsi Cola, Maui Sports, Lonsdale, Goodyear, Playboy and Ocean Pacific.

For these brands, the company creates casual clothing and sportswear collections for men and women designed by exclusively Italian style offices. The aim is to maintain the mood and the spirit of each brand in the best way possible, adding innovation and always keeping them up to date.

The latest commercial strategy implemented by the company has led to the acquisition of a historic sportswear brand, Aki, and to the creation of its own brand, Alchimie.

These are brands the company is focusing its future on by planning investments for the next 10 years with the development of important projects at stylistic, commercial and marketing strategic levels for the Italian as well as international markets, with particular attention to the world of e-commerce.

NEW POINT can count on a network of business partners operating in Italy, Germany, Spain, Portugal, Slovenia and France, and is currently investing great resources and energy to expand its customer base in the Italian and international markets. The company has always been committed to following the guidelines and the demands of the market, which has led it to operate in various sales channels: