New Point S.p.a. Brand owner AKI for Italy
AKI
Active Key Inside
A sports story going back 25 years
TOUGH ATHLETIC ISSUE
Since 1993 we have inspired athletes on and off the field with a line of sportswear for men and women: from iconic t-shirts and sweatshirts to hats and sportswear. Quality products designed to optimise the training and performance of our athletes. Off the field, an iconic and vintage-style line, to wear every day and mix and match in a street style version.
In rugby, Aki was partner of the team that won the Italian championship.
In handball, Aki is a partner of both the Italian and European champions, while in basketball, it won the silver medal in the Croatian championship.
Aki has been the official sponsor of the Firenze Marathon for many years and has also been present in professional cycling for five consecutive years as a sponsor of both the Giro d’Italia and the Tour de France.
Aki supports the Calcio Storico Fiorentino with a line of training shorts for all the teams participating in the competition.
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New Point Spa is an official AKI licensee for Italy.